Spaceships and Scooters

Interesting article by Jeff Foust on some marketing  problems shared by NASA and the Segway scooter (remember that?), including the gem of a pull quote:

The Segway demonstrated a different kind of failure: the failure to meet overhyped expectations, the failure to compete effectively against cheaper alternatives; in short, a solution looking for a problem.

Exactly what our sedentary society needed: another motorized conveyance.