Buried in this B.J. Novak interview from the Onion's A.V. Club is a terrific little nugget about The Office producer/writer Greg Daniels use of a Venn diagram to define his approach to comedy. A simple approach to define what's import to him:
[Interviewer]: What did Greg Daniels say about his philosophy of comedy?
[Novak]: He drew a Venn diagram, and he said, “This is groundbreaking comedy that I really respect.” And he said, “This is what makes people laugh.” And he said, “I am only interested in the shaded part in the middle where they overlap.” And I thought, “Sign me up!” I thought it was humble and honest, but still with the value of quality. I know it’s a simple thing to say, and anyone can say it, but you could also tell that he meant it, and had proven it as he was saying it.
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